EL CONTENIDO ENTRA EN UN TERRITORIO POR EXPLORAR
Innovar, romper con lo antiguo y conquistar la fórmula del éxito en los canales digitales. Casi todas las iniciativas de branded content digital tenían —y siguen teniendo — esta hoja de ruta.
Incluimos en este espacio todas aquellas campañas producidas o distribuidas en formato digital o que dependieron fundamentalmente de las reglas del mundo digital para su éxito.
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